Whistler has a number of different advertising opportunities for you to reach prospective clients. Each of these media have advantages and disadvantages. All too often, the selection of media is based upon either timing - the salesman came through the door at the right time or history - you have always been advertising there.
In today's world it is imperative to take a hard look at each advertising option and decide which is best suited for your needs
View the next page for a partial list of the places you can advertise in Whistler. Over the next several weeks, I will be putting together a document that offers the first comparison of these different types of media and may be of assistance in your decision making.
If you are local then you will be familiar with some of this information. What you probably don't have is a summary of all the different publications with advantages and disadvantages. It is important to remember no body can tell you what the 'best' advertising option is without understanding your business, your market, and your objectives. From year to year changes occur to advertising so what previously might of worked may not any longer. It could be time to take a fresh look.
Also, advertising sales people are hungry right now this makes it an advertising buyers market. Lots of businesses are choosing to reduce their marketing budgets right now. Something that could cost them dearly as things start to turn around.
Television:
Resort TV Network offering infotainment style advertising in an entertaining educational format aimed at resort guests.
Digital Signage:
Resort TV has over 30 screens throughout Whistler with advertising being displayed 24 hours per day.
Web:
What's on Whistler
Whistler 4 Kids
Whistler Wellness
Radio:
Mountain FM - Squamish, Whistler, Pemberton, Sun Shine Coast
CBC
CKLG (Jack)
Visitors Radio
Newspapers:
The Whistler Question
Pique Newsmagazine
Current Events Magazine:
SNAP Whistler
Magazines:
Whistler the Magazine (produced by Whistler Question)
FAQ (produced by Pique Newsmagazine)
Visitors Choice Whistler
Mountain Life
Ski Presse
Get Out There
Where Whistler (new back to Whistler)
Maps:
Visitor Maps 'in Whistler'
Whistler mobimaps
Brochure Racks:
Interwest has several racks
Whistler's Best - offers mini brochure racks
As your read this, if something has been missed, feel free to contact me and let me know. I will try to keep this as up to date as possible.
